The combination of the Canon 17-55/2.8 EF-S and 30D announcements seems to have surprised a lot of people, including me.
I am not at all surprised that Canon has continued to strengthen the credential of EF-S for advanced amateurs and even many "pros who have to pay for their own gear": a fast, apparently high quality f/2.8 standard zoom, roughly equivalent to the 24-104 f/4 for DOF control and speed, and spot metering at last. (Why has Canon omitted spot metering on all previous "amateur" models, while other DSLR brands put it in even entry-level models? A habit that goes back to its film SLRs; lack of spot is my main peeve with my Elan II.)
Canon's investment in the 17-55 f/2.8 IS EF-S strongly suggests that it is not planning to relegate EF-S to "entry level only" in the foreseeable future. The lack of an "L" designation is probably purely a marketing decision, Canon keeping the designations "L" and "professional" only for their 35mm format offerings. The 17-55/2.8 certainly has "L" pricing.
What did surprise me a little was not increasing the pixel count, leaving Nikon and even the Sony R-1 with MP marketing bragging rights, even though the difference between 8MP and 10MP is of very little real significance.
I suppose that this could simply show that even Canon now plans on getting two or three years out of each sensor design, with smaller "mid-year model updates" in between, as in the auto industry. After all the 20D sensor is only 1 1/2 years old while there were 2 1/2 years from the 6MP D60 sensor to the 8MP 20D one.
