Henry:
The demo price might depend on when the dealer purchased the eMotion22. Last year, in the US, the eMotion 22 sold for $28K. Now, with the eMotion 75 coming out, it's at $23,600. Demo dicsounts can range anywhere from 10% - 25% (normally). But factors can affect that pricing including:
*how long the dealer has had the unit
*how motivated they are to turn it
*how much revenue they've generated through rentals
*the condition of the unit
At PPR Digital, we typically try to turn our digital backs every 6 months, but there are exceptions.
Regarding the back itself - you didn't indicate what type of photography you perform. Generally you can get stellar results from any 22MP+ digital back. However, there are niches where some backs will outperform others (although subtly is the norm). The pluses of the eMotion are:
*fastest back for capture speed (rivals Leaf Aptus 22)
*internal storage (3GB) without cards
*compact flash
*OLED screen
*choice of software (Sinar's CaptureShop/Eyelike Capture Pro)
*Interchangable camera plate system (not locked into any camera platform)
*compatible with all the Sinar system cameras and accessories
The eMotion is certainly a big step forward for Sinar in terms of a modern, location/studio & people/product solution that was missing in their lineup previously.
Steve Hendrix
PPR Digital
That's good information. I'll have a closer look at this back for sure.