As challenged by Michael's 'review' of the PMA, here are so thoughts and questions about printing. What are yours?...
1) Speed of evolution
Printing is a medium speed industry: somewhere between cameras and game consoles. It is rare to have more than one significant innovation per year. This will continue; so what will it be in 2008?...
2) Absolute performance
We must be getting near the point where some paper/ink combinations are approaching 'full gamut'. I do not have technical knowledge to argue that is possible or likely but it looks like the next frontier. A Printer that would do even 'only' true sRGB would revolutionise both home printing and print-booth processing.
3) Migration from pro to prosumer to consumer
I was somewhat disappointed that HP's 'Dreamcolor' technology (i.e. closed loop calibration) did not make it down the food chain more quickly but then it is understandable: it is largely a mechanical system, so more prone to going wrong and harder to compress in terms of costs.
The wholly grail for consumer printing is to do away with two major headaches that consumers are basically not interested in: colour calibration and print sharpening. So which solution will get us there? Obviously, self-downloading of ICC profiles for web connected printers is a cheap and easy solution. It could be done at the same time as regular printer driver checks for example. I am not sure about sharpening (I am not sure I understand what can be standardised either).
So here are my predictions for 2008...
- Yet another generation of inks
- Printers that systematically 'talk to the web'
- First claims of '100% gamut coverage'
