It's quite amazing how we're talking about things like it's future when in fact it's already happening now.

Steven Klein shoots Bruce Willis and new wife for W Mag with a Red One motion camera just for still images


There's more behind the scenes information about the shoot here:

Red Userforum discussing the shoot

I really love the colors and the skin tones, reflections on skin. I've seen it in low resolution on TV and it was standing out like I've barely ever seen a picture appear on TV. It almost looked 3 dimensional.