QUOTE (teddillard @ Nov 7 2009, 07:17 PM)

Sorry, where do you get that? I may be completely off-base here, but the CMOS just gives you a readout of each pixel, not A/D at the pixel... in any case, the processing is the real "secret sauce" here. As I mentioned, one sensor design had noise filtering and some limited color processing before the A/D conversion- working the analog data. There was a great deal of promise with that, but I believe it fell short in actual practice, and I haven't heard of anyone else doing it.
I totally agree with you on the format, Wayne, it's really exciting but has, so far, fallen short on image quality across the board. And DarkPenguin, the firmware is what is in the processor- what you're calling the chip. Upgrade the firmware, upgrade the processor... so you could keep the same processor and change the processing by reprogramming the "chip".
I thought I'd heard this before, so I did a little research. Turns out CMOS does the electron to voltage conversion at the pixel level which I believe has been misinterpreted as the A/D conversion by some in various forums. This is one of the major difference between CMOS and CCD, and is one reason the actual light sensitive area of the CCD sensor is a greater % of the chip. (Surprisingly enough even on a CCD that light sensitive area is only 30% of the surface of the chip).
However, from everything I can find, the CMOS sensor does do much of the image processing in the chip itself, including the A/D conversion. The Camera firmware receives digital data from a CMOS sensor, not Analog data. Even the article you linked indicates this to be true ..."In the case of the EOS 5D Mark II and 50D cameras, the raw digital data produced by the A/D converter is fed directly to the DIGIC 4 image processing circuit". So the A/D conversion occurs before the camera firmware/processor sees it.
There is a couple of diagrams in this article by Dalsa which also shows the A/D convertor is part of the CMOS circuitry ...
http://www.dalsa.com/public/corp/Photonics...S_Litwiller.pdf.
To me it appears CMOS IQ is very dependent on in chip circuitry.
One apparent advantage of LiveMOS sensors is they allow a CMOS type of sensor to obtain the same light sensitve surface as a CCD ... about 30% of each pixel. According this this source, a CMOS sensor is more in the neighborhood of 10%
http://www.dcviews.com/press/Olympus-Panasonic-MOS.htm. This also shows one of the purported advantages of Live MOS.
It's easy to see how even minor efforts to shrink the on chip electronics of CMOS sensors can lead to substantial gains in the light sensitive area of the sensor, yielding improved signal to noise ratios.