When Oscar Barnack designed his Ur-Leica in 1914, he had to adapt to existing cine films, where a lot of the film width was used for perforations. He chose to make one frame length equal to eight sprocket holes; since he could not make the frame wider than 24 mm, that gave him a decent total area of the frame.
This decision stuck; instead of making unperforated or singly perforated 35 mm film for still cameras (a few tried, but it didn´t sell), the world kept using cine film with that oddly shaped frame crammed inside the perforations.
Now, with digital sensors, one would think we might at last leave the constraints imposed in 1914, and make these sensors optimal in esthetic proportions and utilization of the image circle of the lenses. And what happens? All manufacturers of DSLR:s (except Olympus; kudos to them!) stick with these obsolete proportions. And the buyers and reviewers? They all yell for "full frame" sensors! Full frame of what? Of a constrained compromise made 90 years ago, that´s what. Come on, try to be innovative, make use of what´s available today, just like Barnack was innovative in 1914!
(Phew, I´m heating up.... But it´s all so STUPID!
Per