The Photo Industry Today
I love it when a plan comes together. A number of months ago, I had an idea to produce a new type of video to be published on YouTube. YouTube has turned out to be a hugely important platform for photography and video enthusiasts. It’s like a second Google for many people. The problem is it is teaming with thousands of photographers all producing their own content on a ton of different topics. Many of these videos look the same.
I wanted to do something special on the Luminous-Landscape YouTube Channel and didn’t want to be like everyone else out there. We already have had a presence on YouTube for a number of years.
I had the idea that it would be fun to sit down with some of my camera-store friends and talk photography. As the plan took shape, we thought it would be fun to have this chat over drinks. This then morphed, and not because of the whiskey.
This idea came to me when I visited Roberts Camera here in Indianapolis. A visit to Roberts is always fun, especially if you enjoy photography. It’s one of the few remaining independent camera stores in the country, and there is something special about the store and, in particular, the people working there. If you call Roberts, you get a real person, not some automated operator. They are all about the customer, and they have a lot of the coolest and latest gear.
The On The Rocks Video
I have been visiting Roberts for years and have become friends with Jody Grober and Phil Gibson. On my visits, we would end up talking about photography and all things related. This got me thinking that it would be fun to take these conversations and share them with our readers.
I visited with Meredith Reinker, Roberts Camera’s Marketing Director, shared my idea with her and asked if she would like to have Roberts collaborate with Luminous-Landscape on the project. It didn’t take much convincing. The next thing I had to do was get Jody and Phil to agree to the idea. That took a bit more convincing, but in the end, they were onboard.
Working with Michael Durr, one of Luminous-Landscape’s two videographers, we thought it would be cool to do the video on location at a whiskey bar. Michael secured permission with Hotel Tango, a hip Indianapolis bar that makes its own brand of whiskey.
It wasn’t long after that we secured dates that worked with everyone’s schedules and made our first video. Things couldn’t have gone better. Phil, Jody and I really clicked, and we had a great conversation about the camera industry. While we were there, we also shot the second episode, which will be about camera sensor sizes.
I hope you like this first chapter of On The Rocks. We have lots of ideas and a list of future topics. Our plan is to produce two episodes a month and see how that goes. We plan to have guests from the industry in future episodes as well as focusing on new products when they are launched.