Jeff Schewe has been an award winning Advertising Photographer in Chicago for over 25 years. Jeff is a Photoshop Guru’s Guru. He’s on the inside of the development and testing of Photoshop and has helped guide and direct many features since Photoshop 4.0. He is the author of 'The Digital Negative' & 'The Digital Print'; coauthor of 'Real World Camera Raw with Adobe Photoshop CS5' and 'Real World Image Sharpening with Adobe Photoshop, Camera Raw, and Lightroom' (along with the late Bruce Fraser) and is also the coauthor with Martin Evening of 'Photoshop For Photographers: The Ultimate Workshop'.