Sony A7s First Impressions

Sony A7s
 
Sony is what is known in the business world as a "spoiler".  While many manufacturers are satisfied to add new chrome and bumpers to last year's model, Sony constantly pushes the envelope, sometimes fumbling the ball, but often scoring a home run – if you'll excuse the mixed metaphor. This is true in almost every business segment in which Sony competes, and certainly is the case when it comes to the photographic equipment business.
Several years ago I attended a Sony press event and found myself sitting for a while and having a drink with the President of Sony USA. This was at a time when Sony had purchased their camera business from Minolta and was just getting into gear with their first "new" products. I asked him how he saw the future of Sony in the camera marketplace, and his reply was telling. He said that Sony corporate had targeted cameras as a strategic business opportunity, and it was their intention, sooner rather than later, to become the new #2 player, disp...