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For What it's WorthAfter a month of uncertainty (between Photokina in late September and PhotoPlus Expo in later October, 2002), Canon has announced the price of the 1Ds —USD $7,999. Better than the $8,999 mentioned at Photokina, but not as low as some photographers had hoped.

This has subsequently become a major topic of discussion on the various Forums around the Net. There are accusations that Canon is price gouging; or that their marketing people are brain addled, and worse. Well, I have no special inside information (at least not much), but frankly this type of talk is childish and ill-informed at best. So, for what it's worth here ismytake on the issue, and lest anyone think that this is side-line banter, be aware that I have a 1Ds on order and will feel the pricing pain as much as anyone.

A History LessonA lot of people are coming to the party late; just getting into high-end digital SLRs for the first time during the past year or two. But, if you've been an observ...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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