Sony A55 Review – A Further Evaluation

The Sony A55 has certainly created quite a buzz in the few weeks since its announcement in August. Part of the reason for this is because Sony orchestrated a very effective product launch in North America, with leading print and web journalists being invited to a three day hands-on session, with sample cameras and lenses to shoot with and Sony engineering and marketing people to ask questions of. Sony also seeded leading international camera review sites with production samples enough ahead of time so that full reviews were possible on the day of launch. (If only other companies had their product launch act as together as did Sony – at least on this occasion).
But no amount of journalist schmoozing will suffice if the product is a dud, and in this case the A55 and A33 cameras are anything but. In fact, based onmy early impressionsand those of the more technical and rigorous camera review sites, Sony has a real winner on its hands.
But a few days shooting in the pressure cooker...