Effective Displays for Art Fairs, Open Studios, and Other Events

The Step-by-Step Approach To Audience Engagement
Art fairs, open studios, arts walks, and other community art events provide many photographers with access to substantial new audiences – but to make the best possible connection with these audiences, it’s important to display your photos in an inviting way that makes it easy for people to appreciate and engage with your work.
This article will offer some ideas on a systematic approach, based on experience hanging art at galleries and personal events, which can draw people into your creative world one small step at a time.
 
FIGURE 1: Awareness Funnel
The process can be visualized as a funnel – at the top there are lots of people, who are unaware that your work exists. The first order of business, whether you’re showing at a family-friendly event in a public park, or at an open studio evening with a hip, art-savvy crowd, is to attract viewers’ eyes and offer a comfortable, intriguing place to linger for a moment. Some people will be...