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By setting correct exposure & white balance when you do your shooting it can dramatically reduce the time needed to adjust your images in Photoshop afterwards, therefore increasing productivity & providing a more predictable result.
I found in the early days of ownership of my Canon D30 that a lot of my shooting was sometimes described as ½estimated best guess when it came to exposure & white balance.  Sometimes I wasn't quite confident that I had got the shot quite right, so I would take a lot of extra exposures, bracketing the exposure just to be sure.  Unfortunately in some cases it meant that I would spend hours in Photoshop fine tuning images to get a result exactly the way I wanted them to appear.  Since most of my work is portrait work I also had terrible trouble getting accurate skin tones, and this was mainly due to inaccurate white balance.  The Canon AWB (Auto White Balance) setting was not good enough for my type of work.  Another problem arises as cameras in-b...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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