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An Open Letter To Kodak's Management

13 March, 2001

Dear Sirs,

I read yesterday that Kodak has announced a price reduction of 50% on itsDCS 560andDCS 660digital SLR cameras. This reduces them to about US $8,000 from their recent price point of $16,000. Of course we need to keep in mind that when originally introduced 2 years ago they carried a price of $26,000.

Isn't this a little like closing the barn door after the horses have fled?

For the past few years Kodak sat at the top of the digital SLR heap but kept its prices so high (and thus marketing so limited) that only a handful of well-heeled pros could purchase them. Now, with the immanent introduction of a number of 6MP cameras by the major Japanese companies the opportunity to take a lead position has been lost.

I see Kodak doing the same thing with the newDCS Pro Back. This is an exciting product that could open the floodgates for digital adoption by medium format photographers‚ both pros and well-heeled amat...

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Michael Reichmann
Michael Reichmann
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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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