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The current edition ofScientific Americanmagazine (April, 2004) has an article titledThe Tyranny of Choicethat should be required reading for everyone that visits sites like this one — searching for information on choosing the next camera or other photographic equipment.

My suggestion is that you...

— walk to your local magazine store and buy a copy

— drive to your local magazine store and buy a copy

— bicycle to your local magazine store and buy a copy

When you get there you can pay with...

— cash

— a debit card

— a credit card

When you get home you should...

— read the article

— have someone read it to you

— save it to read in bed tonight

Are you starting to get the drift?

______________________________________________________

Choice = DefenseThe Tyranny of Choiceis written by Barry Schwartz, professor of Social Theory at Swathmore College. The premise of his essay is that i...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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