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Background
In 2012, I realized a long-held dream to publish a coffee table book of my photography. I self-published The Irish Light and funded it on Kickstarter. I wrote an article on LuLa about the process of running that project, and that serves as a useful companion to this.
But now it’s time to put out the second book.

In this series of articles, I plan to lay out the background for this new project and follow through with details on the running of the live Kickstarter campaign. We’ll do a post-mortem on the campaign and find out what worked and what didn’t, then I’ll detail the process of printing the book. Lastly we’ll look at the fulfillment process and getting the orders out.
Atlantic Light
I’d known that I wanted to do another book for some time, but had only vague notions of what it might be. My thought process crystallized a bit when I realized that sales of The Irish Light represented a fairly significant fraction of my overall gallery revenue. A second book would safeguar...

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I have had a lifelong love of imagery, particularly photography. I have been fascinated by the possibilities of imagemaking from the time I first held a camera as a child. My enthusiasm for photography had increased steadily over many years, including ten years spent in America becoming expert in the field of computer systems. But my heart remained with photography. I experimented constantly and read voraciously. I was introduced to the works of master photographers such as Ansel Adams and Edward Weston; they opened my eyes to the possibilities of photography as art. Over time, my mastery of the technical aspects of photography matured. I applied myself more closely to the artistic elements of composition, light, colour and tone, the essential components of any great image. It is a study that I find intensely rewarding. My wife, Ann, and I made the decision to move back to Dublin where I threw myself into the business of making and selling my fine art prints. I have recently moved to rural West Cork, and am busy making new images, as well as conducting my photographic workshops. As Ireland is my home, it is my primary focus. I have many images from Dublin, Cork, Connemara and elsewhere. I also have many beautiful images from Scotland, Iceland and America. Please contact me if you don’t see an image from your favourite location. My portfolio is continuously growing, and your favourite haunt may well be my next destination.
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