A Weekly Column By Mike Johnston

Thoughts on Digicams, Part II: The Sony DSC-F707Part 1 can be Found Here© Mike Johnston 2002

I buy a fair number of cameras, but seldom on impulse. I hadn't even looked at the Sony F707 prior to buying it. That's almost unheard of for me.

What happened was that I heard (on the dpreview.com Sony Talk forum) about the price-matching guarantee at Sears‚ it seemed Sears was matching some very lowball online prices, and people were getting this camera (already a strong bargain at its usual street price of $1k) for nearly half price. So, almost on a lark, I decided to try it and see how far I got. I figured that if I succeeded, I could sell my old digital rig for almost as much.

I did a google search on "Sony F707," found a price-guide site, and located the lowest price. Then I simply printed out the relevant pages and headed off to my local Sears.

The salesguy could not have been nicer. And get this‚ he actually knew a lot...