Share article:
Share article:

Sony A7s

 

Sony is what is known in the business world as a "spoiler".  While many manufacturers are satisfied to add new chrome and bumpers to last year's model, Sony constantly pushes the envelope, sometimes fumbling the ball, but often scoring a home run – if you'll excuse the mixed metaphor. This is true in almost every business segment in which Sony competes, and certainly is the case when it comes to the photographic equipment business.

Several years ago I attended a Sony press event and found myself sitting for a while and having a drink with the President of Sony USA. This was at a time when Sony had purchased their camera business from Minolta and was just getting into gear with their first "new" products. I asked him how he saw the future of Sony in the camera marketplace, and his reply was telling. He said that Sony corporate had targeted cameras as a strategic business opportunity, and it was their ...

Read this story and all the best stories on The Luminous Landscape

The author has made this story available to Luminous Landscape members only. Upgrade to get instant access to this story and other benefits available only to members.

Why choose us?

Luminous-Landscape is a membership site. Our website contains over 5300 articles on almost every topic, camera, lens and printer you can imagine. Our membership model is simple, a Dollar-a-Month ($12.00 USD a year). This $12 gains you access to a wealth of information including all our past and future video tutorials on such topics as Lightroom, Capture One, Printing, file management and dozens of interviews and travel videos.

  • New Articles every few days
  • All original content found nowhere else on the web
  • No Pop Up Google Sense ads – Our advertisers are photo related
  • Download/stream video to any device
  • NEW videos monthly
  • Top well-known photographer contributors
  • Posts from industry leaders
  • Speciality Photography Workshops
  • Mobile device scalable
  • Exclusive video interviews
  • Special vendor offers for members
  • Hands On Product reviews
  • FREE – User Forum. One of the most read user forums on the internet
  • Access to our community Buy and Sell pages; for members only.
Share article:
Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
See all articles by this author

You may also like

d lux 8 front
Camera & Technology

The Leica D-Lux 8: A Photographer's Perspective on Classic Design and Modern Functionality

Discover the Leica D-Lux 8, featuring a 20MP Micro 4/3 sensor and versatile zoom lens. Ideal for street and travel photography, it combines classic design with modern functionality. Experience superior…

Dan Wells

·

July 23, 2024

·

3 minutes read


lumnameUntitled 1
Camera & Technology

The Shima Enaga VS The Steller’s Sea Eagle 

Blaine Harasymiw tells how to photograph Japanese Birds with his Nikon Z9

Blain Harasymiw

·

July 13, 2024

·

10 minutes read