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Sony Alpha A99Corporate BackgrounderOne of the world's best known brands in consumer electronics and entertainment is Sony. Movies, music, TVs, computers, cameras, semiconductors, phones, tablets, games, and audio and video devices too numerous to count. Sony products are ubiquitous.

But of late, like so many global companies during this recession Sony has fallen on hard times. Some once seemingly unassailable categories (remember when Sony Trinitron TVs were the best?) are now just shadows of their former selves, vassals to the Korean TV juggernaut. Others are in the midst of a state change, such as the music industry. Sony plays in some tough neighborhoods, but they are also a tough competitor. Knowingwhen to hold 'em and when to fold 'emis the trick, and this Sony seems to be doing.

Sidebar 1:  In 2011 Sony Global had a net loss of US $319 Million on revenue of $19 Billion.

Sidebar 2: Sony's semiconductor division is on the road to world domination with their sen...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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