Finally, a vertical camera that actually makes sense! The Fujifilm X-Half might just be the most fun camera released in years.
In this video, we explore Fuji’s revolutionary approach to everyday photography with the X-Half – a tiny 240-gram camera designed specifically for vertical shooting. From its unique two-in-one diptych mode to the genius “Film Camera Mode” that mimics shooting real film, this little powerhouse is all about bringing joy back to photography.

What we cover:

  • Why vertical design finally makes sense
  • The magical two-in-one photo pairing feature
  • Film Camera Mode – digital film simulation done right
  • 13 film simulations plus 3 new creative effects
  • Why this might be the perfect everyday carry camera
  • Technical specs that actually matter

Key Specs:

  • 1-inch vertical sensor, 17.8MP
  • Fixed 32mm equivalent f/2.8-11 lens
  • ISO 200-12,800
  • 240g with battery and SD card
  • Available June 12th (price TBA)