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One of the most annoying questions on the web is seen when someone on a forum asks –Should I get a Whatsiflex or a Thingabobblad?Which is better? The problem is not with the questions. The problem is the answers!

This often innocent query unleashes not only thedogs of war, but theclowns of clicheas well. Among the fan boys rallying for their favourite brand there are bound to be at least a couple of bright sparks who write – "It's not the camera, it's the photographer", or some similar pithy aphorism. Inevitably someone will also quote from Saint Ansel (who in reality was quite a gear head himself). Then some kind soul will start ranting about how even a Holga can take great shots, pinhole cameras are all one needs, and how the camera industry is a vast conspiracy intended to turn us into mindless robots, godless heathen, communists, or worse. (Oops, sorry, communists are no longer the bad guys de jour. Wrong decade).

This all came crashingly to mind w...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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