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By Pete Myers

Photo courtesy of Carl Zeiss AGPreambleAfter decades of photography, most photographers have a “dream lens,” which they cherish for their work. It fits their photographic style like a pair of well-worn jeans, and evokes emotion as though a first love.

When a new photographic lens is introduced into the market, photographers often react to it with suspicion, not interest. After all, why would they need a new lens?

When a new lensfamilyis introduced into the market, the intent can be even more overwhelming. Who needs a fundamental change in lens design?

When aseriesof new lens families is introduced into the market, the view can be that the intent of the manufacturer is pretentious.

So has it been with the introduction of three new lens families from Carl Zeiss. Of even greater surprise in the age of full automation photography, all of the new Zeiss lenses are manual-focus — and just basic, precision optics. No bells, whistles, or blee...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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