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At year-end it is a tradition in the media to issues awards –Man of the Year,Camera of the Year,News Event of The Year, and so forth. In that spirit we would like to start a new tradition –Fails of The Year– those companies, products and people in the photographic industry who simply blew it during the past twelve months. All it takes to be the winner of aLuLais to do something really dumb. (We, here, do dumb things on a regular basis, thus the name. Remember – "To ere is human, to be forgiven is unlikely").
So, without further ado, here are theFirst Annual "Fails of the Year"...

Sigma – Chutzpah of The Year

After much prerelease hype Sigma introduced theSD1, a $1,500 DSLR which was announced at $9,700, but quickly reduced to the bargain basement price of $6,700.Huh?
It looks as if a senior Sigma executive drank some of his own Koolaid and decided that since the claimed resolution was that of medium format at 46 Megapixels (sort of) the camera coul...

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Michael Reichmann
Michael Reichmann
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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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