How Photographs are Sold

The more informative your advertising, the more persuasive it will be.
David Ogilvy
1 - Introduction
My essay this month focuses on my just-released book:How Photographs are sold: Stories and Examples of How Fine Art Photographers Sell their Work.
This is my fourth book on photography and my second on marketing photographs.  My two marketing books are very different.  My first marketing book, titledMarketing Fine Art Photography, focuses onwhat to doto sell your photographs.  This second marketing book focuses onhow photographs are sold.  While my first book is a comprehensive marketing manual, this second book is a collection of stories about what happens when selling fine art photographs.
The book consists of stories told by myself and by seven guest photographers.  The stories I tell come from my experience selling my photographs for twenty years (I started selling my work in 1994 while working on my PhD).  The stories told by the seven guest photographers cover a wide array of per...