FUJIKINA NYC runs Friday, October 16 through Sunday, October 18, and spreads across eight venues, each a five to eight minute walk from the next.
You’ll find exhibitions from Magnum Photos and World Press Photo, a major survey of Japanese women photographers at the International Center of Photography, artist conversations, critiques, street walks and hands-on gear time. The weekend pass costs $10.
It’s Fujifilm’s second U.S. edition, four years after the first one landed in New York in 2022. This is a hands-on event.
A Neighborhood Instead of a Tradeshow Hall
Photokina used to be the place the whole industry gathered. Organizers suspended it indefinitely in 2020, saying the imaging market could no longer support a show that size. The industry has gone without a central gathering place ever since.
FUJIKINA tries a different model. It’s smaller, open to the public and built around what photographs mean as much as what cameras do.
Visitors will move between ICP, Magnum, World Press Photo, community galleries and talks, and the streets…all become part of the program. You walk, you look, you meet people, you chat, you shoot. Then you experience a legendary print.
The Exhibits
Four exhibitions over the weekend:
Magnum: A World in Color pulls from the agency’s digitized color archive and arrives in the U.S. in its complete form for the first time. Most people picture Magnum in black and white. This show colors the opinion.
Alec Soth’s Three Teens hangs alongside it. It’s new work, an intimate look at adolescence and identity. Soth will also sits down with ICP creative director David Campany for a career-spanning conversation, so you can see the pictures and then hear the man who made them talk through his choices.
World Press Photo 2026 shows work from 42 awarded photographers, chosen from 57,376 images submitted by 3,747 photographers in 141 countries. Staff-led tours give us the stories behind the images.
I’m So Happy You Are Here: Japanese Women Photographers from the 1950s to Now at ICP may be the most important show of the weekend. It brings together 28 artists across generations through prints, installation, photobooks and printed matter.
Two community galleries round things out: Femme Foto’s Refractions of Identity and Fujifilm’s own community exhibition, Inheritance. Emerging voices in the same neighborhood as the institutions – a good experience.
From Looking to Making
The program builds a loop. Look at major work, hear artists talk about the process, go make pictures, then get feedback.
FotoFest brings its Meeting Place portfolio reviews, with three 20-minute reviews in a half-day session. ICP is running a group critique with Michael Ackerman, and you’re asked to bring prints or digital work.
If you’ve been sitting on a project and wondering whether it holds together, a room like that will help you grow.
Elsewhere you’ll find Janette Beckman on documentary and portrait work, street and motion photo walks, tintype portrait sessions, film simulation talks and a workshop on using automation in a studio.
Fujifilm opened the event to video makers and content creators too, with short-film screenings and sessions on virtual production, shot lists and ethical AI for filmmakers. Every brand is welcome.
What Your $10 Covers
The $10 Experience Pass gets you three days of access to the exhibitions, the Fujifilm Brand House, parties, meetups and selected talks. Workshops, walks and smaller sessions book separately. There are 85 add-ons in all: 64 free sessions, twenty photo walks at $15 each and one $10 session. Even the free ones need an advance reservation through a Fujifilm Shop USA account, and seats are limited.
So the pass is a great deal, and the popular sessions will fill. If the Soth conversation or a FotoFest review slot is on your list, book it the day you buy your pass.
The Business Behind the Festival
Fujifilm gained plenty from this weekend. The exhibitions and education build trust and keep people around. The Brand House, touch-and-try area, camera cleaning and loaners give you time with their gear.
People come for Soth and Magnum, and some leave with an X-Series body on their wish list.
The company can afford the bet. In the quarter ending June 30, 2026, Fujifilm’s imaging revenue rose 16.2% year over year to ¥168.8 billion, and operating income climbed 3.9% to ¥43.4 billion. Fujifilm credited Instax demand and strong X-Series sales. This is a brand with momentum putting money into culture.
Fujifilm frames 2026 as 200 years of photography, pegged to Niépce’s earliest surviving photograph. Historians date that image to 1826 or 1827, and Niépce’s house museum is marking a 2026 to 2027 bicentennial, so treat it as a theme more than a birthday.
If You Go
- Buy the $10 pass, then book add-ons right away through your Fujifilm Shop USA account
- Plan your days around the timed sessions and fill the gaps with gallery time
- Bring prints if you’re doing the Ackerman critique or a FotoFest review
- Wear good shoes. Eight venues, three days
- Bring a camera. The walk between venues is half the point
Get your pass and see the full schedule at FUJIKINA New York 2026
Coming Together for Photography
FUJIKINA bets that photography gets better when we experience it together: prints at full size, artists explaining their choices, strangers comparing pictures on a street corner.
If you’re near New York that weekend, please go. And bring something home for us. October’s Show & Tell theme is The Gap: The Space Between, and a crowded Lower East Side sidewalk is full of them. Send your best to [email protected] by October 31.
Join the discussion in the forum.
Sources
- FUJIKINA New York 2026 (official event page and tickets), Fujifilm
- Fujifilm Celebrates 200 Years of Photography at FUJIKINA New York 2026, Fujifilm press release
- FUJIKINA Community Gallery 2026, Fujifilm
- Fujifilm Fujikina Is Coming to the US, Turning NYC Into a Living Gallery Space, Digital Camera World
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