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Capture One Is Awarded The Worst Marketing Message Ever
Capture One, my former much-loved RAW processor
Like many of you, I received an email on Wednesday, January 18th, about changes with Capture One Subscriptions, Licenses, and Cost Of Ownership. Let me tell you, I have never seen a more confusing piece of marketing and such a poorly thought-out campaign as I have with this email.
The lead line is this, "At Capture One, we want to be completely transparent with our pricing and how much it costs to own our software. In this guide, you'll discover which payment option might be best for you and a breakdown of how much it would cost to own Capture One Pro over six years.".  
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