The more informative your advertising, the more persuasive it will be. David Ogilvy 1 - Introduction My essay this month focuses on my just-released book:How...
by Alain Briot February 19th: raw converters update --> scroll to section 23 February 19th: moiré update --> scroll to section 9 1 - Introduction: why the...
The man who is enthusiastic will find the scales tipped in his favor. And a man of second-rate ability, with enthusiasm, will outstrip a man of first-rate...
Alain Briot The more informative your advertising, the more persuasive it will be.David Ogilvy Preface I am interupting my ongoing series on Vision to publish...