Creativity and Business

By Sandra Djak Kovacs
 
Reprinted with Permission from Adore Noir Magzine
Timemagazine tells us that 91% of Americans believe that Creativity is one of the most important traits in their personal life. Anita Hamilton ofTimemagazine recently spoke with Bruce Nussbaum the author ofCreative Intelligence.Nussbaum “argues that creativity is an undervalued skill that anyone can cultivate. Not just for artists and musicians, he argues, creative intelligence - or CQ for short- is what separates the winners and losers of the business world as well.” Creativity is becoming the new buzz in business. Does this mean businesses of all kinds will be courting artists to come join them? An artist, after all, is as creative as they come. Would an artist do better to hedge their bets on a financially viable career and follow their head into business rather than their heart into the arts?
Census data from 2005 in the US cited by Sam Roberts in the New York Times article, “A 21st Century Profile: Art for ...