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The Step-by-Step Approach To Audience Engagement
Art fairs, open studios, arts walks, and other community art events provide many photographers with access to substantial new audiences – but to make the best possible connection with these audiences, it’s important to display your photos in an inviting way that makes it easy for people to appreciate and engage with your work.
This article will offer some ideas on a systematic approach, based on experience hanging art at galleries and personal events, which can draw people into your creative world one small step at a time.
 
FIGURE 1: Awareness Funnel
The process can be visualized as a funnel – at the top there are lots of people, who are...

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As the son and husband of visual artists, I’ve had the pleasure of helping to create many exhibitions in homes, studios, galleries and other venues. And in recent years I’ve dug more deeply into the process in my role as director of marketing for Gallery System Art Displays, which supplies art hanging systems to thousands of galleries and other exhibition venues, as well as artists and photographers. Remember – you can’t fall in love with a piece of art until you get a good look at it.
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