Ernie Taylor – The Secret of Life

Ever since I can remember, I have loved to tell stories. What better way to tell a story than through video and photography? Capturing a smile, a special moment or an event provides an opportunity for the subjects to relive and share their experiences. I have always been dedicated to becoming a better photographer, but I have made a living in video. After studying broadcast journalism at Illinois State University, I began my career in Central Illinois – creating commercials and on-air promotions for local television affiliates. From 2008 to 2012, I had the incredible opportunity of working at The Marketing Store, where I created content for clients such as McDonald’s, Coca-Cola, and Southern Comfort. I grew tremendously in my tenure at The Marketing Store and really tapped into my creative potential. From there, I worked for Maddock Douglas, an innovation consulting firm, where I was able to utilize my skills, and maximize my creative potential. Recently, I was a creative director at FÁS Chicago, a marketing agency located in Chicago. I now reside in Indianapolis with my wife and son and I have started Michael Durr Photo/Video, LLC. I am excited to continue working in this ever-changing and fun environment and look forward to the new opportunities that await on the horizon. Throughout my career, talented friends and great mentors have surrounded me. I have been fortunate to wake up every day never feeling like I was going to work. The combination of my professional experience, personality and drive to improve has given me a unique perspective from behind the lens. It is a combination of work and life that inspires me.