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Eschew ClichéIf you're involved in sports, you probably have a hard time believing things. The year you just had ("we had an unbelievable year"), the way you just played ("I played unbelievable out there"), the opportunity you were given to play for the team, the "whole organization" you're playing for, the fact that the ball went into the basket or out of the ballpark or whatever it was supposed to do. It might even be necessary to point out to non-English-speakers that when one of our athletes says someone is "an unbelievable guy," he is not necessarily calling him a liar.

It's well known that, in our culture, we strongly encourage our athletes to finish college, where what they mainly learn is how to refer to themselves in the third person and speak entirely in clichés. This is to train them to give the appearance of saying something when they speak, while at the same time allowing them to say nothing. (As is also well known...

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