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Why ETTR May Be More Important Than Ever

ETTR (Expose To The Right) as a tool to make better photographs has been discussed and promoted ever since digital photography supplanted silver-based photography twenty or so years ago. The name refers to moving the entire tonal distribution of a given exposure, as depicted by a histogram, further to the right in the graph. More simply, it is based on the principle that increasing the exposure beyond the meter reading will proportionately increase the information recorded in every zone from white to black. 
The caveat is that this should only be done to the extent that highlights of any significance still retain information in the form of struc...

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