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Fujifilm’s GFX Eterna brings medium-format detail and classic film aesthetics to digital cinema.

Fujifilm’s announcement of its GFX Eterna, the company’s first dedicated cinema camera, marks an exciting expansion into the high-end cinema market. Slated for release in 2025, this camera combines Fujifilm’s expertise in color science and large-format imaging with features that cater to the needs of professional filmmakers. Positioned to compete with cinema giants like the ARRI Alexa LF, Sony Venice, and RED V-Raptor, the GFX Eterna brings a unique 102-megapixel medium-format sensor to the table, a rarity in cinema cameras.
Here’s how it should measure up against leading cinema cameras, and why its features—especially its modular, box-like design—could make it a key tool in future cinemato...

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Jon 'Swindy' Swindall, based in Atlanta, GA, is a seasoned photographer, cinematographer, and skilled drone pilot, known for his dynamic visual storytelling and passion for capturing the world's diverse beauty through his lens. Sr. Editor Click, connect, and create at Luminous Landscape.
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