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World's First Mirrorless Digital Medium Format Camera

This has been a wild year with product announcements from just about every camera maker.  It's a Photokina year and one has to wonder if there will be anything left to announce at Photokina.  My sources tell me not too worry.  Times are about to change again in the medium format marketplace.  I received a call from Perry Oosting CEO of Hasselblad recently and he had some new and exciting information to share with me and Luminous-Landscape readers.
There were plenty of rumors and speculation on the Luminous-Landscape forum and Perry and I were discussing some of the wild ideas being presented. Some provided a bit of humor.  Here is what is really coming and it looks to be a really nice camera in a long awaited form factor.  Hasselblad has made a true mirrorless camera.  This is not some blinged out third-party branded camera.  This is a designed and made in Sweden original.  Introducing the Hasselblad X1D. It's the real deal!

Perr...

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Kevin Raber
Kevin Raber
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Photography is my passion and has been for 45 plus years. My career in photography has allowed me to travel the world, meet some of the most interesting people on the planet and see things I could never have dreamed of. My goal is to share the passion of pictures taking through photographs and teaching with as many people as I can hoping it brings them as much joy and happiness as it has me. I do this through Rockhopper Workshops and other projects as well as teaching at my Gallery in Indianapolis.
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