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At The Crossroads
Medium format is at a crossroads. The reason? Digital. Just as the digital juggernaut has swept away all but a mere handful of 35mm film cameras, so too in medium format. By May, 2006, as this is written, we had lost Bronica and Contax. Rollie, sadly, is a non-competitor outside of Europe. Pentax is a shadow of its former self, having withdrawn all of its medium format film products from Europe, and with an as-yet unreleased digital body not due before year's end. Mamiya has sold its photographic division to another company, while its digital ZD camera seems to have only found a home in Europe and Asia, with US availability in doubt.
That leaves Hasselblad. TheH1, first released in late 2002, has now morphed into the H2. I was one of the first journalists to review the H1 four years ago, and was quite shocked at the price – about $6,000 for a camera with 80mm lens. Today, just three years later, Hasselblad has increased in price by nearly $2,000, and that's wi...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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