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By Michael Reichmann
Following the publication of myMedium Format Videoblog, several readers have written wondering what all the Hasselblad fuss is about.
The situation is this. The Hasselblad H3D, just introduced at Photokina, will be by the company’s own admission, a closed system. This means that the camera will only interface with either a 22MP or 39MP back made specifically by Hasselblad for this camera, and presumably future backs from Hasselblad as well. No other company’s backs will be able to be used. This was stated publicly at a Photokina press conference by Hasselblad’s CEO, Christian Poulsen.
So what are the implications of this for current Hasselblad owners, potential purchasers, and the industry as a whole?
Let’s look at current Hasselblad H camera owners first, of which I am one. I own an H1, an H2 and four H series lenses. I use these cameras with a Phase One P45 back. While the introduction of the H3D Pro obviously doesn’t change the us...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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