Interview with the CEO of Hasselblad - Perry Oosting

An Exclusive Interview With Hasselblad's CEO
Unlike many camera companies Hasselblad is named after its founder, who was Victor Hasselblad.  The name Hasselblad is iconic and as a brand it stands for beautiful, well-built cameras with incredible optics.  More than anything else, it has defined medium format for 75 plus years.  Hasselblad’s beginning was with a large size aerial camera. Eventually Hasselblad released its first consumer camera, the 1600F, in 1948.  The rest is history.  The camera was a hit and over the years the Hasselblad line would grow, along with its reputation.
More About Hasselblad’s History
In 1957 Hasselblad introduced the legendary 500C as a square format camera with leaf shutter lenses.  This camera was the backbone for Hasselblad and even today defines Hasselblad with what photographers refer to as the V series of cameras.
In the mid-70’s I was a young photographer in my 20’s and as my career grew I always believed that I would be super successful if I could...