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I have a soft spot for JVC. They are a brand not that well known outside of the video community, where they have a reputation for designing novel and sometimes quirky cameras. My affection for the company also comes from the fact that back in the 1970's I was their first Canadian Marketing manager for video products. This was even before I had a similar role at Panasonic. The story is that because I had worked as a still photographer in the TV and movie industry I was perceived as understanding video. Ha!What I knew technically about video at the time wouldn't take up more space than a U-Matic cassette, which is what we were using at the time.
But there's no better way to learn something than to have to sell it, teach and write about it, so I became JVC's product evangelist in Canada. This was some years ago, though it explains why I always have an eye out for what JVC is up to in the world of video cameras. Back in 2009 I used aJVC HM-100 camcorderand was very pleased with its versa...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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