Kodak-OL

An Open Letter To Kodak's Management
13 March, 2001
Dear Sirs,
I read yesterday that Kodak has announced a price reduction of 50% on itsDCS 560andDCS 660digital SLR cameras. This reduces them to about US $8,000 from their recent price point of $16,000. Of course we need to keep in mind that when originally introduced 2 years ago they carried a price of $26,000.
Isn't this a little like closing the barn door after the horses have fled?
For the past few years Kodak sat at the top of the digital SLR heap but kept its prices so high (and thus marketing so limited) that only a handful of well-heeled pros could purchase them. Now, with the immanent introduction of a number of 6MP cameras by the major Japanese companies the opportunity to take a lead position has been lost.
I see Kodak doing the same thing with the newDCS Pro Back. This is an exciting product that could open the floodgates for digital adoption by medium format photographers‚ both pros and well-heeled amateurs. But, by limit...