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By Michael Reichmann

I woke up this morning in a good mood . I really did. Then my mood crashed when I saw a Hasselblad press release announcing theirLimited Edition Lunar camera designed to celebrate the upcoming Chinese New Year.
Apparently originating in Hasselblad's Italian design studio (Italians, some of the worlds best designers, should now hang their heads in shame for three minutes), this mind-numbingly ugly camera will be sold in a limited edition of 200 pieces for a mind-boggling USD $10,000. Remember – this is simply an end-of-life, pimped-up Sony NEX-7, which currently sells at B&H for less than $1,400 with lens.
The Lunar has been a joke in the industry since its introduction last year. Now the joke has become theater of the absurd. Hasselblad's venture capital owners seem to have completely run out of ideas for creating worthwhile new products , if not money as well. The H series cameras are superb, asmy just-published review of the H5D-60shows. Sadly th...

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Michael Reichmann
Michael Reichmann
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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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