By Michael Reichmann
I woke up this morning in a good mood . I really did. Then my mood crashed when I saw a Hasselblad press release announcing theirLimited Edition Lunar camera designed to celebrate the upcoming Chinese New Year.
Apparently originating in Hasselblad’s Italian design studio (Italians, some of the worlds best designers, should now hang their heads in shame for three minutes), this mind-numbingly ugly camera will be sold in a limited edition of 200 pieces for a mind-boggling USD $10,000. Remember – this is simply an end-of-life, pimped-up Sony NEX-7, which currently sells at B&H for less than $1,400 with lens.
The Lunar has been a joke in the industry since its introduction last year. Now the joke has become theater of the absurd. Hasselblad’s venture capital owners seem to have completely run out of ideas for creating worthwhile new products , if not money as well. The H series cameras are superb, asmy just-published review of the H5D-60shows. Sadly though, with products like this blingy ersatz NEX-7 the venerable Hasselblad name is being debased and the company made a laughing stock among serious photographers – the very clientele who have been the company’s main supporters for the past half century.
So sad.
January 13, 2014
Elevate Your Vision
Read this story and all the best stories on The Luminous Landscape
The author has made this story available to Luminous Landscape members only. Upgrade to get instant access to this story and other benefits available only to members.
Why choose us?
Luminous-Landscape is a membership site. Our website contains over 5300 articles on almost every topic, camera, lens and printer you can imagine. Our membership model is simple, just $2 a month ($24.00 USD a year). This $24 gains you access to a wealth of information including all our past and future video tutorials on such topics as Lightroom, Capture One, Printing, file management and dozens of interviews and travel videos.
- New Articles every few days
- All original content found nowhere else on the web
- No Pop Up Google Sense ads – Our advertisers are photo related
- Download/stream video to any device
- NEW videos monthly
- Top well-known photographer contributors
- Posts from industry leaders
- Speciality Photography Workshops
- Mobile device scalable
- Exclusive video interviews
- Special vendor offers for members
- Hands On Product reviews
- FREE – User Forum. One of the most read user forums on the internet
- Access to our community Buy and Sell pages; for members only.
You may also like
