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It's been about 30 years since I worked in a commercial photography studio. Some things have remained the same, but many are now quite different. Most readers have likely never seen what goes on inside a major commercial studio, and so when I was asked if I would like to tour one of Canada's largest commercial studios and to see what makes it tick, I was very pleased with the opportunity.
The reason behind the visit was that one of the leading U.S. commercial photo studios was visitingPi Mediato see how they had managed the transition from film to digital.Pi Mediahad made the move in 1998 and therefore had some six years of experience with a complete digital workflow.
Gary Maclean and a Hasselblad H1with Phase One Back and Pocket Wizard flash trigger
Our host was Gary Maclean,Pi Media'sDirector of Photographic Operations. Gary has been with the company since 1995 and had been responsible for the transition to digital.
First, some background information aboutPi Mediaso that you have s...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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