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Never underestimate Sony.
They are the new kid on the block when it comes to mid-to-high-end digital photography, but they are an 800 pound guerrilla in the electronics industry, and the digital cameras industryis now the electronics industry.
When Sony purchasedKonica/Minoltain 2006 they acquired substantial SLR, DSLR, and optical lens technology along with staff and expertise. They also added a licensing / manufacturing relationship withCarl Zeiss, so that they could use that company's lens technology for both digicams and DSLRs. Not to be discounted is the fact that Sony is one of the few camera makers that designs, engineers and fabricates their own sensors and other semiconducto...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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