Sony-August-2011-New-Products

Never underestimate Sony.
They are the new kid on the block when it comes to mid-to-high-end digital photography, but they are an 800 pound guerrilla in the electronics industry, and the digital cameras industryis now the electronics industry.
When Sony purchasedKonica/Minoltain 2006 they acquired substantial SLR, DSLR, and optical lens technology along with staff and expertise. They also added a licensing / manufacturing relationship withCarl Zeiss, so that they could use that company's lens technology for both digicams and DSLRs. Not to be discounted is the fact that Sony is one of the few camera makers that designs, engineers and fabricates their own sensors and other semiconductors. Indeed competitors such as Nikon and Pentax reportedly have Sony fabricate their sensors for them, sometimes based on Sony designs as well.
It's now five years on, and Sony has had decent success with their Alpha cameras, and during the past 12 months with their NEX series of CSC (Compact System...