February 21, 2024 ·


Yesterday, Fujifilm announced the Fuji X100VI camera, which brings some huge improvements that street photographers and social media influencers will love. You’ll probably be hearing lots more buzz about this camera soon.

It’s rumored that FujiFilm has ramped up production of the X100VI to meet demand better than the previous X100V version, which still has over a month waitlist for rentals at LensRentals due to popularity.

Silver Fuji X100VI

My take – the Fuji X100VI is positioned as a stylish walkaround camera for those who like to create and share curated snapshots of life. It captures moments with a thoughtful retro artifice – a modern digital equivalent to the classic Polaroid instant camera.

The X100VI seems geared for rebelling against cell phone photography while still integrating wifi and 20 new quick film look modes that make images share-ready without much fuss in post-production. This will appeal to those posting frequently on social media.

You know…influencers.

An influencer uses the new Fujifilm X100VI.

Film purists may be annoyed by features like the new REALA ACE simulation that simply applies distinctive tones and contrast to emulate different film looks. But I have to confess I’m excited to play around with these different film sims.

No doubt this camera will be a hit with street photographers and influencers looking to level up their online aesthetic. I’m excited about the Auto Focus improvements, built in ND, and tilt screen LCD.

As an aging photographer trying to stay relevant, I’m excited that the X100VI will help me look cool while it hangs around my neck. I love that it says I want to take PHOTOS but in a super casual way. The limited edition engraving and packaging sounds like it could up my influencer game even more.

Questions to work through:

  • Can the X100VI be considered a professional-grade camera?
  • Is this more than just an influencer camera – is this a serious travel camera?
  • What’s meant by six stops of image stabilization improvement?
  • For Film Simulation, Are the looks “baked in” to it or can we switch the looks after?
  • Is the Auto Focus and tracking using “A.I.” just buzz words or is it really more accurate?
  • How does the camera handle noise at high ISO settings?
  • How’s the strap?

I am very curious about the strap’s strength and styling. Looks robust!

The Fujifilm X100VI isn’t available to rent yet, but B&H has announced pre-orders.

Fuji X100IV Retro Dials

Below is a synopsis of all the details Fujifilm wants us to know about this camera.

Key Specs:

  • 40.2MP APS-C X-Trans CMOS 5 HR sensor
  • X-Processor 5 image processor
  • Fixed 23mm f/2 lens (35mm equiv. focal length)
  • 5-axis in-body image stabilization up to 6 stops
  • ISO 160-12,800 (exp. 80-51,200)
  • 3.69 million dot OLED electronic viewfinder
  • Tilting touchscreen LCD
  • 6.2K 30p video recording
  • Built in ND Filters
  • 20 Film Simulation modes including new REALA ACE
  • Weather-sealing with optional accessories
  • Bluetooth and WiFi connectivity

Notable Features:

  • Subject detection AF with deep learning AI tracks birds, animals, vehicles, etc.
  • 5-axis IBIS brings X100 series its first stabilization
  • 6.2K oversampled video is a huge upgrade for the line
  • REALA ACE simulation creates natural high-contrast looks
  • Both a wide angle lens adapter and telephoto adapter available
  • Classic hybrid optical/electronic viewfinder enhanced
  • Integrated Bluetooth and WiFi with support for remote shooting
  • Weather resistance available with lens accessories
  • Retro rangefinder design modernized with better handling
  • Limited edition model with engraved chassis and unique box

Fujifilm X100VI Availability and Price

The Fujifilm X100VI camera is scheduled for release in March 2024 at a price of $1,599 USD. A limited edition 90th anniversary engraved version will also be available for $1,999 USD. We expect to get one in a week or two. We will be going to the Fuji Walk which will no doubt have these cameras.

As a side note, I’ve got a video shoot and I selected Sony A9III video job coming up soon with the 85mm and 50mm primes. I was able to snag the Sony E 75mm-350mm f4.5-6.3 G OSS from LensRentals for a couple days to try out some super slow motion action or wildlife footage over the weekend. Thanks to the LuLa member discount, these short rentals really help test out gear for upcoming shoots.

Let us know if you have any other questions about the X100VI or Sony setup. The Lensrental 15% discount code is:

And we’d love to hear your take on this new Fujifilm release in the forum!

Avatar photo

Jon 'Swindy' Swindall, based in Atlanta, GA, is a seasoned photographer, cinematographer, and skilled drone pilot, known for his dynamic visual storytelling and passion for capturing the world's diverse beauty through his lens. Sr. Editor Click, connect, and create at Luminous Landscape.

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