Share article:
Share article:

By Pete Myers

Photo courtesy of Carl Zeiss AG

Preamble
After decades of photography, most photographers have a “dream lens,” which they cherish for their work. It fits their photographic style like a pair of well-worn jeans, and evokes emotion as though a first love.
When a new photographic lens is introduced into the market, photographers often react to it with suspicion, not interest. After all, why would they need a new lens?
When a new lensfamilyis introduced into the market, the intent can be even more overwhelming. Who needs a fundamental change in lens design?
When aseriesof new lens families is introduced into the market, the view can be that the intent of the manufact...

Read this story and all the best stories on The Luminous Landscape

The author has made this story available to Luminous Landscape members only. Upgrade to get instant access to this story and other benefits available only to members.

Why choose us?

Luminous-Landscape is a membership site. Our website contains over 5300 articles on almost every topic, camera, lens and printer you can imagine. Our membership model is simple, just $2 a month ($24.00 USD a year). This $24 gains you access to a wealth of information including all our past and future video tutorials on such topics as Lightroom, Capture One, Printing, file management and dozens of interviews and travel videos.

  • New Articles every few days
  • All original content found nowhere else on the web
  • No Pop Up Google Sense ads – Our advertisers are photo related
  • Download/stream video to any device
  • NEW videos monthly
  • Top well-known photographer contributors
  • Posts from industry leaders
  • Speciality Photography Workshops
  • Mobile device scalable
  • Exclusive video interviews
  • Special vendor offers for members
  • Hands On Product reviews
  • FREE – User Forum. One of the most read user forums on the internet
  • Access to our community Buy and Sell pages; for members only.
Share article:
Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
See all articles by this author

You may also like

(Hey Barn!, GFX100S Mitakon 65mm, f 2.8)
Camera & Technology

A Journal of a Western Carolina Photo Odyssey:  Photoshop Beta, and Real Fake Pictures

Seeing Carolina and choosing what to photograph.
Jon Swindall

Jon Swindall

·

August 29, 2025

·

16 minutes read


Epson SC P7370
Post Processing

The New Epson SC-P7370/7300 Printer

It really is “new”.  At the time I tested this printer there were only three machines operating in the USA and none in Canada. Large...
Mark Segal

Mark Segal

·

August 28, 2025

·

43 minutes read