Leica's first 35mm film costs $10 versus $7.50 for seemingly identical Adox HR-50 - is the red dot worth 33% more?
When Brand Heritage Meets Your Wallet
Leica just dropped their first-ever branded 35mm film, and… it's got me scratching my head.
Don't get me wrong - Monopan 50 delivers some beautiful specs. But at $10 per roll when the what seems identical to the Adox HR-50 costs $7.50, we're looking at a Leica pricing strategy applied to film for the first time.
This marks 100 years since the original Leica I launched in 1925, and they're celebrating with their first film ever.
So - let's cut through the marketing and figure out if this premium black-and-white film actually earns its price tag, or if you're just paying extra for those gorgeous vintage-style boxes.
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Jon 'Swindy' Swindall, based in Atlanta, GA, is a seasoned photographer, cinematographer, and skilled drone pilot, known for his dynamic visual storytelling and passion for capturing the world's diverse beauty through his lens.
Sr. Editor
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