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Rapid developments in the world of mirrorless stills cameras and stills/video convergence are changing the industry's landscape. Even if you have no interest in video you should be paying attention to the epic commercial battle that is rapidly evolving, because it's likely to have profound effects on the tools and toys that we all use in the years ahead.  

 
Do Not Enter. Toronto, November, 2010
Panasonic vs. Sony – The Epic Battle
Two of the Goliaths of the global electronic industry are Sony and Panasonic. These companies are historical competitors in everything from TVs, to stereos to rice cookers. They have long been the industry'sBig Twowhen it comes to semi-professional and consumer video.
But neither company had any real history in still photograph until mid-decade, when Panasonic along with Olympus launched the Four Thirds camera system (2003), and Sony purchased Konica / Minolta (2006). Then in 2008 momentum started to build with the introduction of Pana...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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