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The New Pocket Camera of Choice

There is a problem in the camera industry, and only a few companies rise above the rest to overcome it. What is that problem, you ask? It is that most camera are designed by engineers, not photographers. What this means is that we can end up with some quite terrific technology but with it encased in cameras which handle like a sack of loose potatoes.
I know that I am not alone in this thinking. Those web and print reviewers who have been at the game since the pre-digital era generally are like-minded. Since almost all cameras now produce image quality that exceeds what all except a handful of pros and advanced amateurs require, we have turned our attention to ergonomics and haptics.
This is where the problem lies. When companies design their cameras as pieces of consumer electronics they miss the essence of photographic usability. But, as I said, there are a few companies that still "get it", though not always, and not completely. Panasonic is one of th...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.
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