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Flop? Not so fast – Nikon’s actually selling a very respectable number of Z6s and Z7s, given that they’re upper-end full-frame cameras.

There have been some numbers floating around online (from an article in the Japanese
business publication Nikkei.com), showing shipment rankings for 2019 among the leading
camera companies. Nikkei numbers show shipments (not necessarily sales – they include
cameras sitting on store shelves), and they are worldwide. They are a lagging indicator – these
are from 2019 - but relatively accurate.

Seen one of these lately? Probably not, unless you live in East Asia, where tiny cameras (and other tiny electronics) are much more common.

We also often see BCN numbers, which come in much faster, but have serious flaws. BCN looks
only at the Japanese domestic market, which is not proportional to the world market
(mirrorless market share is much higher in Japan, and tiny cameras sell especially well). It also
captures only about 40% of the Japanese market, ...

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Dan Wells, "Shuttterbug" on the trail, is a landscape photographer, long-distance hiker and student in the Master of Divinity program at Harvard Divinity School. He lives in Cambridge, MA when not in wild places photographing and contemplating our connection to the natural world. Dan's images try to capture the spirit he finds in places where, in the worlds of the Wilderness Act of 1964, "Man himself is but a visitor". He has hiked 230 miles of Vermont's Long Trail and 450 miles of the Pacific Crest Trail with his cameras, as well as photographing in numerous National Parks, Seashores and Forests over the years - often in the offseason when few people think to be there. In the summer of 2020, Dan plans to hike a stretch of hundreds of miles on the Pacific Crest Trail, focusing on his own and others' spiritual connection to these special places, and making images that document these connections. Over years of personal work and teaching photography, Dan has used a variety of equipment (presently Nikon Z7 and Fujifilm APS-C). He is looking for the perfect combination of light weight, ruggedness and superb image quality.
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