The Luminous Endowment

August 8, 2014 ·

Michael Reichmann

Paying it Forward

1 August, 2014

Michael Reichmann, founder of The Luminous Landscape, Inc., the world’s largest site devoted to the art, craft, and technology of photography, today announced The Luminous Endowment for Photographers. Its mission is to support photography projects worldwide through merit-based grants.

The Endowment, a USA-based not-for-profit charitable organization, will provide a variety of specific grants to support non-commercial photographic projects such as: fine art landscape photography; documentary photography; publishing photographic work; travel related to a photographic project; and others. Applications for a limited number of grants are now open for submission via the Endowment web site at

A panel of judges, including some of the world’s leading photographers and educators, has been assembled that will review all project proposals. The panel includes John Paul Caponigro, Joe Cornish, Eric Meola, Peter Cox, Mikkel Aaland, Ctein, Katrin Eismann, Alain Briot, Tim Wolcott, Sean Reid, William Neill, Andy Biggs, Nick Rains and Ken Duncan. Support also will extend to publishing an annual book of grantees’ work and possible traveling exhibitions of that work.

This eight minute long video appears on The Endowment Web Site

The Endowment’s Board of Directors comprises respected individuals with backgrounds in business, law, and academia, including Michael Reichmann, David Veskevitch, Brooks Jensen, Dr. Arye Carmon, Nick Devlin, Kevin Raber, Chris Sanderson and Jonathan Wolch. Their responsibilities include guidance to assure that the Endowment adheres to its philanthropic goals as well as fiduciary oversight.

The Endowment’s fundraising activities will ensure grants may continue in perpetuity.  Plans are now underway to raise one million dollars in the first eighteen months. Michael is donating to the Endowment all proceeds from his new limited edition book, Michael Reichmann – a 20 Year Photography Retrospective. This masterful collaboration between Michael and Arturo Chapa, one of the world’s top book designers, has produced a 400-page large-format book that is available only through donations to The Luminous Endowment. 

All contributions can be made via the Endowment’s web site In addition, individuals and corporations who donate $35,000 or more may create “named” grants which will be administered by the Endowment.

For more information, please contact: 

Michael Reichmann

Michael Reichmann

Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.

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