The Phase One XF Story - Past, Present & Future

How Long-Term Thinking at a Small Danish Company Has
Reinvented Medium Format Again and Again
A few of the backs, bodies, lenses, and software that in Phase One’s product portfolio
Prologue
Team Phase One makes raw workflow software, digital backs, camera bodies, and lenses. Three of these have received major overhauls in recent years. Capture One was rewritten from scratch in 2008, leading to what has become the best raw workflow software in the industry. In 2011, Phase One replaced its venerable P+ series with the revolutionary IQ series . With their strategic partner Schneider Kreuznach, Phase One released lens after lens, resulting in a fully modern line of leaf shutter and focal plane lenses. All the while the photo world has waited for a ground-up redesign of their 645 body.

Publishers Note:
It seems like we are spending a lot of time talking about the Phase One XF camera these days.  You’d be right because it is big news.  It’s not everyday you see a camera company completely r...