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How Long-Term Thinking at a Small Danish Company Has
Reinvented Medium Format Again and Again
A few of the backs, bodies, lenses, and software that in Phase One’s product portfolio
Prologue
Team Phase One makes raw workflow software, digital backs, camera bodies, and lenses. Three of these have received major overhauls in recent years. Capture One was rewritten from scratch in 2008, leading to what has become the best raw workflow software in the industry. In 2011, Phase One replaced its venerable P+ series with the revolutionary IQ series . With their strategic partner Schneider Kreuznach, Phase One released lens after lens, resulting in a fully modern line of leaf shutter and focal plane l...

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Doug Peterson is a Product Manager and Technical Specialist at Digital Transitions. He teaches a variety of courses on Capture One, and is the go-to-guy for rigorous testing on all new medium format digital hardware and software coming to market. Doug graduated from Ohio University with a BS in Visual Communication, and has a continuing passion for photography.
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